Effective Search engine optimization
What is Effective search engine optimization ?
Effective search engine optimization is not something which happens in a day or 2. Effective search engine optimization is where the search engine optimization done for your site shows results not only in the present but also in the future.
What good is a search engine optimization which gets you top ranking and then pulls your site down the next week ?
An effective search engine optimization process is something which is done using proper search engine optimization techniques which includes both on page and off page search engine optimization.
Time period : Let's take an example,
Situation 1 : You offer somebody to do search engine optimization for you and after a week your site is on rank 1 in search engine but after sometime it goes down to the 10th page of the search engine rankings.
Situation 2 : You offer somebody to do search engine optimization and after 2 weeks your site is indexed in the search engines, 3rd week you are in top 25 rankings and after a month you are on the top page of the search engine. 3 months later you are still there on the top page.
What would you choose ?
It's doesnt take an einstein to figure this out. You will most definitely go with Situation 2.
Overall effect :
Situation 1 : Your site is being ranked highly in the Best search engine in the world but does very badly on other search engines.
Situation 2 : Your site is ranking equally good in all the major search engines.
Situation 2 is better as it shows that your site's base is strong and is optimized well.