Search engine optimization Base
Why do you do search engine optimization ?
In earlier days of the internet there was no search engine optimization. You just fill in your meta tags with your keywords and expect to find you site in the rankings. This is not the case now. With the growth in the online business and so many sites coming up daily the competition to get top rankings in the search engines has never been more.
It is essential that you optimize your site always keeping in mind the rankings you wish to obtain on search engines and the keyword(s) you would want your site to rank for.
Some people say optimizing for search engine rankings is highly over rated but i say how can anyone even say something like that :
With higher search engine rankings your chances of sales increase more because if your site is not ranking well then how will anyone visit your site and if anyone is not visiting your site how will your site sell ?
Where to rank ?
Rankings are important but do not run after rankings that you will never be able to achieve. For example if your site is about weight loss then it would be best if you target something like weight loss [your city name] or weight loss [your country here] rather than a very competitive word like 'weight loss'.
Also do a bit of research on sites like word tracker as to what keywords you would like to target as targeting a keyword like 'weight loss tips and ideas and techniques that will get you fit in 251 days' will not help you much :)