Search engine optimization Marketing
Many people get confused when the gurus/professional mix up their words on the website. The general public get confused between Seo, SEM Seo marketing, SEO promotion.
Then they come up with a question saying how can I do seo optimization for my site :)
Please note that Search engine promotion would include search engine optimization(SEO) which is generally on page and search engine marketing(SEM) which is generally offpage.
We have already discussed search engine optimization(SEO) on previous pages so we will see here what exactly is search engine marketing :
Search engine marketing is the next step in search engine promotion after the search engine optimization is done.
Search engine marketing involves many things some of which are :
1. Website submission – Submission of your website to major search engines and other small search engines.
2. Blog and rss submission – Promotion of your blog by submitting comments on related blog sites and rss directories.
3. Forum promotion – Marketing on forum, offering services and products on forum is a good idea. You can get link value also through signatures in some of the forums.
4. Pay per click – Pay per click or PPC is a quick way to get traffic. Popular players in this category are Google Adwords and Exactseek.
5. Email marketing – The oldest way of marketing online is email marketing. Make sure you do that properly and to your list or get blacklisted by spam blocking sites.
6. Directory submission – This is a very popular method which will help you get good link value. Getting listed on Dmoz and Yahoo directory is the best thing when it comes to directory submission.
7. Article marketing – Article writing and submitting to article directories. Make sure you use your signature well.