Search engine optimization Reports
This is an essential aspect of search engine optimization. Many people do the search engine optimization reports after they have finished with the search engine optimization. This is not correct. You should start doing the search engine optimization reporting from the beginning itself. The report of the site will include :
1. Rankings on various sites for various keywords before and after.
2. Number of indexed pages currently.
3. Jump in the search engine rankings.
4. Number of backlinks obtained.
With help of reports you can check which efforts of yours have been fruitful so that you can repeat those things on other pages or other sites of yours or your friends/client's site. Make sure when you make the search engine optimization reports it is not just for 1 search engine that is Google. Check your performance on other search engines as well because it might happen that you are getting higher on one of the search engines but loosing your rankings on other major search engines.
Why Seo reports ?
1. Reports show the status of your work done. If you gained popularity then you should continue with your seo efforts and if you keep falling down in popularity then it is best that you stop or change your seo practice for which the traffic is going down.
2. Reports are also important in holding the Seo team accountable.
3. For analysts – If you are looking for Joint ventures, Venture capitalists or wish to sell the site even then the reports with come in handy. Here however stats from Google analystics and awstats will be more important.
4. If you run an SEO firm then it is mandatory to have such reports which you can show to client on a weekly or monthly basis as decided by both the parties at the start of the contract.