Search engine optimization Strategy
It is very important that you work on your strategy for search engine optimization before you start doing any kind of search engine optimization for your site.
There are various factors you have to think about in your strategy for search engine optimization :
1. Who will do the search engine optimization.
2. What is my budget for search engine optimization.
3. Goals and target you have set.
4. What are the keywords I shall be targeting. For the keywords optimization should I work on my sites using the search engine optimization products or hire a freelancer.
5. Should I do it in house or outsource the entire job.
6. Should I go for 1 time Search engine optimization or hire someone on a monthly pay.
7. Should I go for On page optimization only and then do off page seo or do both of them side by side ?
8. What about Pay per click (PPC) and other ways of promoting my site like email marketing, offline marketing, etc.
After it is over :
1. What will be my next step after the whole Seo process is over.
2. What if the whole operation fails and the site does not do well with any of the search engines.
3. What will be my alternatives/backups/Plan B.
4. If you have achieved the target then what ? Where do you go from here ?